The attention merchants : the epic scramble to get inside our heads
Record details
- ISBN: 9780385352024
- ISBN: 0385352026
- ISBN: 9780385352017
- ISBN: 0385352018
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Physical Description:
remote
1 online resource (viii, 403 pages) - Edition: First edition.
- Publisher: New York : Knopf, 2016.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Introduction: Here's the deal -- Part I: Masters of blazing modernities. The first attention merchants -- The alchemist -- For king and country -- Demand engineering, scientific advertising, and what women want -- A long lucky run -- Not with a bang but with a whimper -- Part II: The conquest of time and space. The invention of prime time -- The prince -- Total attention control, or the madness of crowds -- Peak attention, american style -- Prelude to an attentional revolt -- The great refusal -- Coda to an attentional revolution -- Part III: The third screen. Email and the power of the check-in -- Invaders -- Aol pulls 'em in -- Part IV: The importance of being famous. Establishment of the celebrity-industrial complex -- The oprah model -- The panopticon -- Part V: Won't be fooled again. The kingdom of content: this is how you do it -- Here comes everyone -- The rise of clickbait -- The place to be -- The importance of being microfamous -- The fourth screen and the mirror of narcissus -- The web hits bottom -- A retreat and a revolt -- Who's boss here? -- Epilogue: the temenos. |
Source of Description Note: | Print version record. |
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Genre: | History. Electronic books. Electronic books. |