The new rules of marketing & PR how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly

Scott, David Meerman. (Author). Pratt, Sean. (Added Author).

Summary: The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely...

Record details

ISBN: 9781596592902 (sound recording : OverDrive Audio Book)
ISBN: 1596592907 (sound recording : OverDrive Audio Book)
Physical Description: electronic
electronic resource
remote
Publisher: Rego Park : Coach in a Box, 2009.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 9:23:31.
Participant or Performer Note:	Read by Sean Pratt.
System Details Note:	Requires OverDrive Media Console (WMA file size: 134973 KB; MP3 file size: 264572 KB). Mode of access: World Wide Web.