E-book
Living the brand how to transform every member of your organization into a brand champion
Record details
- ISBN: 9780749447168 (electronic bk. : Adobe Reader)
- ISBN: 0749447168 (electronic bk. : Adobe Reader)
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Physical Description:
electronic
electronic resource
remote
viii, 200 p. : ill. ; 24 cm. - Edition: 3rd ed.
- Publisher: London ; Philadelphia : Kogan Page, Ltd., 2007.
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion. |
| Reproduction Note: | Electronic reproduction. London : Kogan Page Publishers, 2007. Requires Adobe Reader 6.0 (file size: 914 KB). |
| System Details Note: | Requires OverDrive Media Console |
Search for related items by subject
| Subject: | Brand name products Business names Management -- Employee participation Corporate image |
| Genre: | EBOOK. Electronic books. |
