You may also like : taste in an age of endless choice

Summary: "Why is showing up to work wearing the same outfit as a coworker so embarrassing? Why do we venerate so many artists who were controversial or ignored during their lifetimes? What makes an ideal beer perfect in the eyes of expert judges? From the underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art to the complex dynamics of our playlists and the pop charts, our preferences and opinions are constantly being shaped by countless forces. Taste has moved online there are more ways than ever for us, and companies, to see what and how we are consuming. If you ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, here are answers to these questions and many more. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience. An intellectual journey to better understand how we perceive, judge, and appreciate the world around us."--Provided by