Book
Stopwatch marketing : take charge of the time when your customer decides to buy
Record details
- ISBN: 9781591841944
- ISBN: 1591841941
-
Physical Description:
print
244 p. : ill. ; 24 cm. - Publisher: New York : Portfolio, 2008.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [233]-236) and index. |
| Formatted Contents Note: | The problem -- The solution -- Impatient shopping -- Recreational shopping -- Reluctant shopping -- Painstaking shopping -- Discovery : identifying your selling quadrant -- Web analytics : timing your stopwatch -- Distribution : allocating your marketing resources -- Activation : creating, refining, and executing your stopwatch strategy. |
Search for related items by subject
| Subject: | Marketing -- Management Consumer behavior Consumers' preferences Product management |
Available copies
- 1 of 1 copy available at BC Interlibrary Connect. (Show)
- 1 of 1 copy available at Prince Rupert Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Prince Rupert Library | 658.8 Rose (Text) | 33294001833433 | Adult Non-Fiction | Volume hold | Available | - |
