The impulse economy : understanding mobile shoppers and what makes them buy

Schwartz, Gary 1964- (Author).

Summary: "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere.

Record details

ISBN: 9781451671865 (hc)
Physical Description: print
vii, 229 p. : ill ; 24 cm.
Edition: 1st Atria Books hardcover ed.
Publisher: New York ; Toronto : Atria Books, 2011.

Content descriptions

Formatted Contents Note:

1. Little store on the prairie -- 2. The history of the mobile shopper -- 3. When to pop the commerce question? -- 4. Mobile commerce: no one's home -- 5. Mobile commerce: knock knock -- 6. Cracking bricks and mortar -- 7. Advertising on the commerce channel -- 8. Mobile rules to build by -- Initialism and acronym hell.