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In defense of negativity attack ads in presidential campaigns  Cover Image E-book E-book

In defense of negativity attack ads in presidential campaigns

Geer, John Gray. (Author).

Record details

  • ISBN: 0226284980
  • ISBN: 9780226284989
  • ISBN: 0226284999
  • ISBN: 9780226284996
  • ISBN: 9780226285009 (electronic bk.)
  • ISBN: 0226285006 (electronic bk.)
  • Physical Description: electronic resource
    remote
    1 online resource (xvii, 201 p.) : ill.
  • Publisher: Chicago : University of Chicago Press, 2006.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. [185]-194) and index.
Formatted Contents Note: The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.
System Details Note:
Requires OverDrive Media Console
Source of Description Note:
Description based on print version record.
Subject: Campaign management -- United States
Advertising, Political -- United States
Political campaigns -- United States
Presidents -- United States -- Election -- History
Negativism
Campagnes �electorales -- Gestion -- �Etats-Unis
Publicit�e politique -- �Etats-Unis
Campagnes �electorales -- �Etats-Unis
Pr�esidents -- �Etats-Unis -- �Election -- Histoire
N�egativisme
Verkiezingscampagnes
Presidentskandidaten
Verenigde Staten
USA / Pr�asident.
Wahlkampf
Pr�asidentenwahl
Genre: EBOOK.
Electronic books.

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