Groundswell winning in a world transformed by social technologies

Li, Charlene. (Author). Bernoff, Josh. (Added Author).

Summary: A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon-the groundswell-that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity...

Record details

ISBN: 9781596592124 (sound recording : OverDrive Audio Book)
ISBN: 1596592125 (sound recording : OverDrive Audio Book)
Physical Description: electronic
electronic resource
remote
Publisher: Rego Park : Coach in a Box, 2008.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 8:19:24.
Participant or Performer Note:	Read by Josh Bernoff.
System Details Note:	Requires OverDrive Media Console (WMA file size: 119616 KB; MP3 file size: 234344 KB). Mode of access: World Wide Web.