Starting an online business all-in-one Cover Image

Book

Starting an online business all-in-one / by Shannon Belew and Joel Elad.

Belew, Shannon, (author.). Elad, Joel, (author.).

Summary:

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you've been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

Record details

ISBN: 9781119648468 (paperback)
ISBN: 1119648467 (paperback)
Physical Description: xxii, 872 pages : illustrations ; 24 cm
Edition: Sixth edition.
Publisher: Hoboken, New Jersey : John Wiley & Sons Inc, [2020]
Copyright: ©2020.

Content descriptions

General Note:

Previous edition: 2017.

Includes index.

Formatted Contents Note:

Introduction -- Book 1: Start-up essentials -- Book 2: Legal and accounting -- Book 3: Website functionality and aesthetics -- Book 4: Online and operating -- Book 5: Managing security risks -- Book 6: Online marketing basics -- Book 7: Retail to e-tail -- Book 8: E-commerce fundamentals -- Book 9: E-business for nonprofits -- Book 10: E-commerce trends and market opportunities -- Book 11: E-commerce advanced.