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Social media marketing  Cover Image Book Book

Social media marketing

Singh, Shiv (author.). Diamond, Stephanie, (author.).

Summary: Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

Record details

  • ISBN: 9781119617006 (paperback)
  • ISBN: 1119617006 (paperback)
  • Physical Description: print
    regular print
    xiii, 430 pages : illustrations ; 24 cm
  • Edition: 4th edition.
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020].

Content descriptions

General Note:
Includes index.
Subject: Internet marketing
Social media -- Economic aspects
Social media -- Marketing
Online social networks -- Economic aspects

Available copies

  • 2 of 2 copies available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Prince Rupert Library.

Holds

  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Prince Rupert Library 658.872 Sing (Text) 33294002080885 Adult Non-Fiction Volume hold Available -

  • Baker & Taylor
    Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
  • WILEY

    Make friends and sell things to people through social media

    Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.

    Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

    • Choose the best SMM combination for you
    • Avoid common mistakes and pitfalls
    • Track your customers from awareness to retention
    • Try out the latest stuff that really works

    Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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