Social media marketing / by Shiv Singh and Stephanie Diamond.
Record details
- ISBN: 9781119617006 (paperback)
- ISBN: 1119617006 (paperback)
- Physical Description: xiii, 430 pages : illustrations ; 24 cm
- Edition: 4th edition.
- Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020].
- Copyright: ©2020.
Content descriptions
General Note: | Includes index. |
Search for related items by subject
Subject: | Internet marketing. Social media > Economic aspects. Social media > Marketing. Online social networks > Economic aspects. |
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Available copies
- 1 of 2 copies available at BC Interlibrary Connect.
- 1 of 1 copy available at Prince Rupert Library. (Show)
Holds
- 1 current hold with 2 total copies.
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Prince Rupert Library | 658.872 Sing (Text) | 33294002080885 | Adult Non-Fiction | Volume hold | Available | - |
Gibsons Public Library | 658.872 SING (Text) | 30886001078993 | Adult Nonfiction | Volume hold | On holds shelf | - |
- Baker & Taylor
Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven. - WILEY
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scaleâoften directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate whatâs actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaignsâand then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, youâll find the ultimate blueprint for developing your best SMM strategy. In no time, youâll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesnât pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!