Includes bibliographical references and indexes.

The big picture- What the field is all about and where you fit in / Darian Rodriguez Heyman and Laila Brenner -- Nonprofits in the United States / Robert Glavin and Marco Tavanti -- Taking charge of your nonprofit sector career / Shelly Cryer and Kimberly Hendler -- Building strong social movements / Paul Rice -- Managing organizations and people / Darian Rodriguez Heyman and Laila Brenner. Thriving as an executive director / Joan Garry -- Strategic planning: turning a dream into reality / Jeanne Bell, updated for second edition by Steve Zimmerman -- Nonprofit partnerships: collaboration, alliances, and strategic restructuring / David La Piana and Bob Harrington -- Risk management and insurance / Pamela David -- Attracting and hiring staff: acquiring the best talent / Cassie Scarano and James Weinberg -- How to promote diversity and inclusion / Michael Watson -- Nonprofit law and finance / Darian Rodriguez Heyman and Laila Brenner. Nonprofit law / Bruce R. Hopkins and Virginia C. Gross -- Nonprofit advocacy and lobbying / Nayantara Mehta, Nancy Chen, Marcia Avner, and Jeannie Fox -- Nonprofit financial management / David Greco -- Nonprofit technology and IT / Darian Rodriguez Heyman and Laila Brenner. Technology planning / Amy Sample Ward -- The nonprofit guide to web design / George Weiner and Rachel Clemens -- Measurement, evaluation, and learning plans / Lovely A. Dhillon -- Constituent relationship management / Kevin Bromer and Lori Freeman -- Fundraising / Darian Rodriguez Heyman and Laila Brenner. Fundraising: knowing when to do what / Andrea McManus -- Individual donor and major gift strategies: the 80% solution to fundraising / Kay Sprinkel Grace -- How to seek a grant / Tori O'Neal-McElrath. Updated for second edition by Darian Rodriguez Heyman -- Online fundraising / Katya Andresen and Rebecca Ruby Higman. Updated for second edition by Kishshana Palmer and Taylor Shanklin -- Online peer-to-peer fundraising / Nicci Noble and Sean Sullivan -- Cause marketing 101: moving beyond corporate sponsorships to strategic partnerships / Mollye Rhea -- Social enterprise 101: an overview of earned income strategies / Rick Aubry -- Marketing and communications / Darian Rodriguez Heyman and Laila Brenner. Nonprofit marketing: the why and how of branding / Jennie Winton and Zach Hochstadt -- Moving millennials to act: strategies and tactics for marketing, fundraising, and activism / Derrick Feldman -- Using digital tools to tell your story / Beth Kanter. Updated for second edition by Carie Lewis -- Crafting an effective newsletter strategy / Kivi Leroux Miller -- Painless and effective event planning: let's get this party started! / Marika Holmgren -- Public relations for nonprofits: getting exposure for your cause / David Fenton -- Boards and volunteers / Darian Rodriguez Heyman and Laila Brenner. Board governance / Vernetta Walker and Emily Heard. Updated for second edition by Darian Rodriguez Heyman -- Getting your board to fundraise / Bob Zimmerman. Updated for second edition by Ann Lehman -- Volunteer recruitment / Greg Baldwin -- Volunteer engagement and management / Gary Bagley and Michelle Nunn -- Closing thoughts / Darian Rodriguez Heyman and Laila Brenner -- Afterword: We all have the capacity to be social prophets / Lynne Twist.