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Marketing to millennials Cover Image Book Book

Marketing to millennials

Padveen, Corey (author.).

Summary: "Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd."--Provided by Publisher.

Record details

  • ISBN: 9781119369042 (paperback)
  • ISBN: 1119369045 (paperback)
  • Physical Description: print
    regular print
    xv, 336 pages : illustrations ; 24 cm
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017.

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Subject: Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior

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Available copies

  • 1 of 1 copy available at BC Interlibrary Connect.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Gibsons Public Library 658.8 PADV (Text) 30886001039698 Adult Nonfiction Volume hold Available -
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