Start with why : how great leaders inspire everyone to take action

Summary: "A powerful and penetrating exploration of what separates great companies and great leaders from the rest."--Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Record details

ISBN: 9781101148204
ISBN: 1101148209
ISBN: 9781101149034
ISBN: 1101149035
Physical Description: remote
x, 246 pages : illustrations ; 22 cm
Publisher: New York : Portfolio, 2009.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.
Reproduction Note:	Electronic reproduction. New York : Penguin USA, Inc., 2009. Requires Adobe Digital Editions (file size: 1078 KB) or Adobe Digital Editions (file size: 348 KB).