Social media marketing for dummies

Singh, Shiv. (Author). Diamond, Stephanie. (Added Author).

Summary: Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.

Record details

ISBN: 9781118985533 (paperback) :
Physical Description: print
xiv, 408 pages : illustrations 24 cm.
Edition: 3rd edition.
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Copyright: ℗♭2015.

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.