The story of the remarkable visionaries who have quietly dedicated their lives and their fortunes to saving the planet from ecological destruction. While many people remain paralyzed by the scope of Earth's environmental woes, eco barons--a new and largely unheralded generation of Rockefellers and Carnegies--are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering the clean and green technologies needed if life and civilization are to endure. Journalist Humes tells of the former fashion magnate who has saved more rainforests than any other person, the college professor who patented the plug-in hybrid car, the impoverished owl wranglers who founded the nation's most effective environmental group, and the former Hollywood pool cleaner who became the guiding force behind a worldwide effort to reduce greenhouse gas emissions. This book proves that one person with determination and vision can make a difference.--From publisher description.
Record details
ISBN:9780061350290
Physical Description:print x, 367 p. ; 24 cm.
Edition:1st ed.
Publisher:New York : Ecco, c2009.
Content descriptions
Bibliography, etc. Note:
Includes bibliographical references (p. 312-[347]) and index.
Formatted Contents Note:
Introduction: The Plan-Buy Low, Sell Never -- Pt. 1. Out of fashion -- 1. Reaching the Summit -- 2. The Empire Strikes Out -- 3. Lost and Found -- 4. Image and Reality -- Pt. 2. Of Hot Spots and Hooters -- 5. Thinking Like AIda -- 6. They Never Saw It Coming -- 7. The Polar Bear Express -- Pt. 3. Waiting for Thoreau -- 8. A Plum in the Wood Basket -- 9. Bees and Trees -- 10. Your Land Is My Land -- Pt. 4. Lone Wolves -- 11. Andy Frank and the Power of the Plug -- 12. Can a Malibu Pool Cleaner Savethe World? -- 13. The Turtle Lady -- 14. Wild Man -- Epilogue: Schemers and Dreamers.