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Childhood under siege : how big business callously targets children / Joel Bakan.

Bakan, Joel. (Author).

Available copies

  • 15 of 15 copies available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Prince Rupert Library.

Current holds

0 current holds with 15 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Prince Rupert Library 339.47083 Baka (Text) 33294001775634 Adult Non-Fiction Volume hold Available -

Record details

  • ISBN: 9780670069071 :
  • ISBN: 9780143170433 (trade pbk.)
  • Physical Description: x, 277 p. ; 24 cm.
  • Publisher: Toronto : Allen Lane Canada, c2011.

Content descriptions

General Note:
Alternative subtitle from cover.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
The century of the child -- Whack your soul mate and boneless girl -- The new curriculum of childhood -- Prescriptions for profit -- Pom-poms for pills -- A dangerous and unnatural experiment -- Precautionary tales -- In our own backyard -- Race to nowhere -- Narrowing minds.
Summary, etc.:
"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents fears, and operate with callous disregard for childrens health and well-being." - excerpt taken from Amazon.ca.
Target Audience Note:
All Ages.
Subject: Target marketing.
Corporations > Moral and ethical aspects.
Child consumers.
Child welfare.
Children > Health and hygiene.
Topic Heading: Festival of the Written Arts 2012

  • Random House, Inc.
     

    From the writer of the hit film and international bestselling book The Corporation comes a shocking venture behind the scenes of the widespread manipulation of children by profit-seeking corporations—and of society’s failure to protect them.

    Childhood Under Seige reveals big business’s discovery of a new resource to be mined for profit—our children. A journey through a world of unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of business’s plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs. Not to mention pharmaceutical pill poppers—psychotropic drug consumption by children has increased fivefold since 1980.

    It’s a winner-takes-all battle for children’s hearts, minds and bodies as corporations pump billions into rendering parents and governments powerless to protect children from their calculated commercial assault and its disturbing toll on their health and well-being.


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