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Basic marketing : a global-managerial approach Cover Image Book Book

Basic marketing : a global-managerial approach

McCarthy, E. Jerome (Edmund Jerome) (Author). Shapiro, Stanley J. (Added Author). Perreault, William D. (Added Author).

Record details

  • ISBN: 9780256128123
  • ISBN: 025612812X
  • Physical Description: print
    xx, 866 p. : ill. (some col.) ; 26 cm.
  • Edition: 7th Canadian ed.
  • Publisher: Burr Ridge, Ill. : Irwin, c1994.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 763-781) and indexes.

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Subject: Marketing -- Management

Available copies

  • 1 of 1 copy available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Prince Rupert Library.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Prince Rupert Library 658.8 MCCA (Text) 33294000982264 Adult Non-Fiction Volume hold Available -
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